FleishmanHillard Vanguard, the largest international communications agency in Russia, and its clients have won two IPRA Golden World Awards (GWA). Kellogg’s local brand Lubyatovo project Help Kids with All Your Heart was celebrated in Consumer PR for an existing product category while Breast Cancer Crusade campaign developed and executed by the agency on behalf of Avon #Don’tWaitDrive: Take Your Mother for a Doctor’s Check-Up was recognized as the best public campaign. The Award Ceremony and Gala Dinner for the 2017 GWA takes place on 13 October 2017, in Sofia, Bulgaria where the winner of the Grand Prix will be also announced.
IPRA GWA final winners are selected on the basis of unique merit, relevance, concrete objectives, creative strategies and tactics, and demonstrable results.
Elena Fadeeva, founder and general director of FleishmanHillard Vanguard, president of Orta communications:
“We are very excited to win IPRA GWA as this prestigious awards scheme gives world-wide recognition and acclaims to world-class public relations programmes. And we are more than happy to see that two important public campaigns implemented by our team have been highly evaluated by communication experts from all over the world!”