International Eventiada IPRA Golden World Awards 2017 winners announced

Eventiada IPRA Golden World Awards (GWA), one of the largest communication contests in Eastern Europe, unveiled and awarded 2017 winners selected from applications received from 11 countries –Hungary, Poland, Slovakia, Bulgaria, Croatia, Estonia, Latvia, Ukraine, Russia, Belorussia and United Kingdom. The award celebrates international projects implemented by the largest global brands and leading companies from Eastern European and CIS countries since 2011.

Since 2017 Eventiada IPRA GWA acts as the regional partner of IPRA Golden World Awards (GWA), the largest global awards scheme organized since 1990 by the International Public Relations Association (IPRA) that has been improving standards of public relations practice worldwide since 1955.

Eventiada IPRA GWA and its international IPRA GWA jury which includes IPRA president and global board members evaluated works on the basis of the following criteria: in line with international standards; innovativeness of approach; quality of research, planning and execution; quality of outcomes and evaluation. And awarded best-in-class campaigns across the region during breathtaking Gala Ceremony held in Moscow, Russia.

Bart de Vries, President of the International Public Relations Association (IPRA), Eventiada IPRA GWA Jury President:

«I was really excited to see so many award-worthy entries submitted to the contest this year and afterwards see the best works presented alive by the project teams from various countries of of Eastern European region – Poland, Hungary, Croatia, Belorussia and so forth. They showed a great example of creativity, use of new technologies and brilliant performance that is worth to be a benchmark of the highest international standards in our profession. Indeed, that was a fresh look on how and what we do, exchange of best international practices and a truly transparent and exciting competition. I heartily congratulate all Eventiada IPRA GWA winners with this fascinating accomplishment. They can take part in our global competition IPRA GWA on special terms. And we are looking forward to receiving these fantastic campaigns seen at Eventiada IPRA GWA at the global award!».

Eventiada IPRA GWA

Best communications strategy

The Super-Car-Seat – Bank on It Safety/Nest Bank with Made in PR (Warsaw, Poland) – 1st place, winner

Swiss Business Hub Russia Content Marketing Initiative/Swiss Business Hub with Grayling (Moscow, Russia) – 2nd place

Сomplex PR support of the defendant in a court dispute against VimpelCom/VimpelCom with PR Inc. (Moscow, Russia) – finalist
Barking app. 0-Budget Marketing Communications Campaign/Barking with Meta Advisory (Tallinn, Estonia) – finalist

Best Public Awareness Project – a new category

You can’t wait to work!/OTP Health Fund with Café PR (Budapest, Hungary) – 1st place, winner

Most innovative campaign in approach and tools

Race of Drones/M.Video with CROS-Marketing (Moscow, Russia) – 1st place, winner

The Yamal model of the United Nations/Center for children and youth leisure «Sovremennik» (Gubkinskiy, Russia) – finalist
Launch of first Russian virtual reality startup venture fund VRTech/VRTech with PR Inc. (Moscow, Russia) – finalist

Best international campaign covering one or more foreign markets

Mini Influencer & Blogger Tour of Europe/BMW Group Russia with Ketchum (Moscow, Russia) – 1st place, winner

Expo 2017 Astana/Expo Astana with Mikhailov & Partners (Moscow, Russia) – 2nd place

KFC Battle/Yum! Restaurаnts International Russia and CIS LLC/KFC (Moscow, Russia) – 3rd place

Best corporate social responsibility campaign

#bringthekindness/Amway with Mint (Moscow, Russia) – 1st place, winner

Laboratory of Social Entrepreneurship/Our Future Fund (Moscow, Russia) – 2nd place

Beloved city, we are with you!/Taksovichkof with Granat communications (Saint Petersburg, Russia) – 3rd place

The Super-Car-Seat – Bank on It Safety/Nest Bank with Made in PR (Warsaw, Poland) – finalist 

Corporate and public categories

For a creative strategy – a special category

The bank of new opportunities/Home Credit & Finance Bank (Moscow, Russia) – 1st place, winner 

Event of the year

KFC Battle/Yum! Restaurаnts International Russia and CIS LLC/KFC (Moscow, Russia) – 1st place, winner

Eurasian Orthopedic Forum/Eurasian Orthopedic Forum and Polylog Consulting Group (Moscow, Russia) – 2nd place

Jameson Secret Event/Jameson with Komunikacijski laboratorij (Zagreb, Croatia) – 3rd place

Holidays in Saint-Petersburg/Saint Petersburg’s international cultural forum direction and SPN Communications (Saint Petersburg, Russia) – finalist
City project PRONoyabrsk/«Culture and sports complex Yamal (Noyabrsk, Russia) – finalist
Vekovoy festival/Perm National State Research Center (Perm, Russia) – finalist
LEGO Star Wars/LEGO with Papa Carlo (Moscow, Russia) – finalist

Integrated project

A comprehensive project against spreading of HIV-infection in Russia in 2017/The Ministry of Healthcare of the Russian Federation (Moscow, Russia) – 1st place, winner

Google-readings «The Master and Margarita. I have been there» communication support/Google and Ketchum (Moscow, Russia) – 2nd place

Communication support to Moscow Cultural Forum 2017/Moscow Cultural Forum and PR Inc. (Moscow, Russia) – 3rd place

Norilsk – A leap into the digital age/Norilsk Nickel (Moscow, Russia) – 3rd place

You can’t wait to work!/OTP Health Fund with Café PR (Budapest, Hungary) – finalist 

Public project

125 ideas for Novosibirsk/Novosibirsk city administration (Novosibirsk, Russia) – 1st place, winner

Ruling together/Government of the Perm Territory (Perm, Russia) – 2nd place

Laboratory of Social Entrepreneurship/Our Future Fund (Moscow, Russia) – 3rd place
A comprehensive project against spreading of HIV-infection in Russia in 2017/The Ministry of Healthcare of the Russian Federation (Moscow, Russia) – finalist
Women In Science Have the Power to Change the World/L’Oreal with M3 Communications (Sofia, Bulgaria) – finalist

Сorporate communications

Laboratory of Social Entrepreneurship/Our Future Fund (Moscow, Russia) – 1st place, winner

#eCommerceIsLessBiased/PayPal with Grayling (Moscow, Russia) – 2nd place

125 ideas for Novosibirsk/Novosibirsk city administration (Novosibirsk, Russia) – 3rd place

Beyond the bounds of movie. Territory/Event Center (Moscow, Russia) – finalist
“Stop for a story” short story contest/JCDecaux with Uniomedia Communications (Budapest, Hungary) – finalist
Hello Soroksár/IKEA with Café PR (Budapest, Hungary) – finalist 

Marketing communications

Petersburg-Magadan. A record trip by taxi/TaxovichkoF and Granat communications (Saint Petersburg, Russia) – 1st place, winner

Priceless League/Mastercard and R.I.M. Porter Novelli (Moscow, Russia) – 2nd place

The bank of new opportunities/Home Credit & Finance Bank (Moscow, Russia) – 3rd place
Raccoons – Drummers/AIDA PIONEER branding & creative (Minsk, Belorussia) – finalist
Media Speed Dating/PR Partner (Moscow, Russia) – finalist

 Social project

Our own people/Ulmart (Saint Petersburg, Russia) – 1st place, winner

Together against blood-stroke/Center of social projects «Youth intellectual resource» (Moscow, Russia) – 2nd place

The Super-Car-Seat – Bank on It Safety/Nest Bank with Made in PR (Warsaw, Poland) – 3rd place

Russian language ambassadors in the world/The Pushkin State Russian Language Institute (Moscow, Russia) – finalist
HIV/AIDS – reducing societal stigma/Baltijas HIV asociācija with LEAD (Riga, Latvia) – finalist
Become an IT specialist/Hungarian Telecom with Uniomedia Communications (Budapest, Hungary) – finalist

Best Digital and SMM project

(no winning places has been defined for this category )
Say Yes to Autonomy/Danone with M3 Communications (Sofia, Bulgaria) – finalist
Bacardi one page web/Bacardi with Visibility (Bratislava, Slovakia) – finalist
Ufa city district administration social media promotion/Ufa city district administration, Bashkortostan (Ufa, Russia) – finalist

Environmental project

Norilsk Nickel ecological marathon «Off we go»/Norilsk Nickel (Moscow, Russia) –  1st place, winner

Ecological path «Alone with nature»/Borisoglebskaya gymnasium №1 (Borisoglebsk, Russia) – 2nd place

100 thousands trees to Petrozavodsk/Petrozavodsk city dictrict administration (Petrozavodsk, Russia) – 3rd place

Emerald cup/The center of information technologies (Tula, Russia) – finalist
A pure spring/Stavropol cooperative technical school (Stavropol, Russia) – finalist
BioLogical! Clean food for people and environment/BioLogical with LEAD (Riga, Latvia) – finalist

Healthy lifestyle categories supported by Boehringer Ingelheim

«Best healthy lifestyle project»

Streets breath/Youth center Gor.Com 35 (Vologda, Russia) – 1st place, winner

Stavropol smiles/Stavropol State Medical University, stomatology faculty (Stavropol, Russia) – 2nd place

The marathon of corporations/MaxMedium Group of Companies (Moscow, Russia) – 3rd place

Toward GTO Pin/Belgorod education development institute (Belgorod, Russia)  – finalist
Give your smile to the world!/Verkhnii Uslon central district hospital (Verkhnii Uslon, Russia)  – finalist
We are together/Vozhegodsk district social service center (Vozhega, Russia)  – finalist

Healthy lifestyle promotion

Inclusion of active outdoors games in physical education system/Belgorod city administration department for education (Belgorod, Russia) – 1st place, winner

Sibur Dance Fest/Sibur and Papa Carlo (Tobolsk, Russia) – 2nd place

Quantum Satis/Kemerovo State Medical University (Kemerovo, Russia) – 3rd place

Together against blood-stroke/Center of social projects «Youth intellectual resource» (Moscow, Russia) – finalist
Adapted Physical Education Center of the Republic of Karelia/Petrozavodsk city state university union center (Petrozavodsk, Russia) – finalist
The European boxing championship 2017/Ukraine Box Federation and Mikhailov and Partners. Ukraine (Kiev, Ukraine) – finalist
Health alphabet/Tambov center for social support including certain categories of citizens (Tambov, Russia) – finalist

Journalist of the Year – for contribution to healthy lifestyle

Vladislav Dorofeev/Kommersant – 1st place, winner

Healthy lifestyle SMM/digital project

Philips #ЯПРОШЛА/Philips with Ketchum (Moscow, Russia) – 1st place, winner

Donor day together with DonorSearch/Non-commercial organization Donor-Search (Kazan, Russia) – 2nd place

Fizkultura/Samara State University of Economics (Samara, Russia) – 3rd place

Say Yes to Autonomy/Danone with M3 Communications (Sofia, Bulgaria) – finalist
Club of Caring Mothers/Tema and CROS-Marketing (Moscow, Russia) – finalist