Fleishman-Hillard Vanguard Practice Groups: Delivering Targeted Communications for Maximum Results

In our Corporate and Public Affairs, we help our clients reach various stakeholders, key opinion leaders, and decision-makers; analyze and influence federal and local policies; manage issues of social significance; prevent or manage crisises; select and manage goodwill and CSR programs; manage internal communications; organize executive trainings; work with broadcast, business, and news media – and even act as an outsource full-size press office. We also do a lot of financial communications and help our clients with M&As, IPOs, and international communications challenges. A lot of our clients seek expert advice from our senior CPA staff and outside consultants, and we excel in situation analysis and developing strategic programs.

In Marketing Communications, we offer clients our unique experience in launching and supporting brands and categories, as well as close relationships with lifestyle media and trendsetters, celebrity and sponsorship management, event marketing, CRM, direct audience contact, and loyalty programs. Our Marketing Communications group is one of the oldest in Russia and has managed a big number of successful campaigns for our FMCG, consumer goods, and luxury category clients, but we are also ahead of the pack in working with digital media, including social networks, blogs, and forums, and using alternative channels to communicate with young audience as well as guerilla and viral marketing methods, such as flash mobs and trends creation.

Our Technology practice group is responsible for successfully integrating marketing communications efforts and corporate affairs for developing new and maintaining existing technologies. Our experience in this area includes working for clients in software, hardware, and business-to-business and business-to-consumer service categories and addressing challenges specific to the industry, from online and vertical media to R&D and anti-piracy.

Whether your goal is to generate positive word-of-mouth campaign, initiate online debate about your issue, driving traffic to your site, or increase site’s visibility in search engines, Fleishman-Hillard Vanguard Digital practice provides you with complete and detailed analysis and execution plans on communication activities in the internet via such Web 2.0 tools as blogs, virtual worlds, social communities and networks, podcasts and vidcasts, user-generated content, search engines optimization and much more.

In Healthcare, we provide our clients strategic council in all aspects of communications. We understand the complex science and market complexities of the healthcare industry and provide solutions to successfully manage relationships with key opinion leaders, policymakers and decision-makers, reference and advocacy groups, NFPs and NGOs, and medical and general popular media, as well as socially significant campaigns and issues management. We have experience in creating disease awareness, R&D communications, and lifestyle programs to achieve clients’ objectives.

We also work with Fleishman-Hillard’s 27 international practice groups: Animal Care, Business-to-Business (B-to-B) Marketing, Business-to-Consumer (B-to-C) Marketing, Digital, Energy, FH Boom, FH Global Aid, FH Hispania®, FH Out Front®, Financial Communications, Food and Agribusiness, Healthcare, Homeland Security, Innovation, Internal Communications, Litigation Communications Counsel, Multicultural, Public Affairs, Reputation Management, Retail, Social Impact Marketing, Sports Business, Sustainability, Technology, Transportation, Travel and Tourism, and Youth and Mobile Marketing.