Fleishman-Hillard Vanguard supported Lenovo, one of the world’s leading PC makers, in organization of the press tour of the journalists from leading IT and Business media to Lenovo HQ in Beijing, China.
Lenovo’s commitment to innovation sees the company to continue to introduce industry firsts and technology breakthroughs across a range of exceptionally engineered and award-winning PCs – from the iconic ThinkPad to exciting range of Idea products. To give Russian media insights into how Lenovo PCs are designed, developed and manufactured, and to better understand Lenovo’s business strategy, Lenovo invited them to visit company’s HQ in Beijing, China. During the course of the press tour journalists had a chance to meet and hear from Lenovo’s regional business leaders, engineers and designers and visit company’s design and manufacturing facilities in Beijing.
Lenovo is an international technology company formed as a result of the acquisition by the Lenovo Group of the IBM Personal Computing Division. As a global leader in the PC market, Lenovo develops manufactures and markets cutting-edge, reliable, high-quality PC products that provide customers around the world with smarter ways to be productive and competitive.
Lenovo designs and develops ThinkPad notebook PCs, ThinkCentre desktop PCs, ThinkVision monitors, ThinkStation workstations and ThinkServers for its small to mid size business and large enterprise customers. In 2008, Lenovo entered the worldwide consumer market with the introduction of its consumer IdeaPad notebook series and IdeaCentre desktop series.
Fleishman-Hillard Vanguard provides PR support to Lenovo in Russia.
Lenovo is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com