Pilsner Urquell International Master Bartender Program Comes to Russia Again

On February, 27th, 2010 – Agency Fleishman-Hillard Vanguard provided informational support for the festive ceremony devoted to the Russian final of Pilsner Urquell’s International Master Bartender Program. The event took place at a new Czech beer restaurant, called Kolkovna.

The best barmen from Moscow and St.-Petersburg took part in the Russian final of Pilsner Urquell’s International Master Bartender Program at the new Czech beer restaurant Kolkovna. The final was observed by an expert jury: Vitaly Kozlov, Vice-president of Barmen Association of Russia (B. А.R.); Alexey Zimin, Editor-in-chief of «Afisha. Eda» magazine; Vladimir Filiptsev, Commercial Director at «SABMiller RUS»; Konstantin Gevondjan, brand manager of the Pilsner Urquell trade mark in Russia; and also Milan Dressler, head chef at Kolkovna restaurant.

«The main objective of the Pilsner Urquell International Master Bartender Program is  delivering messages about the faultless quality of Pilsner Urquell beer to consumers all over the world, – Bertran van Rening, Marketing director of «SABMiller RUS» noted. – Within this complex program, barmen acquire knowledge of the beer industry as a whole as well as particularities of various styles, its consumption culture, a unique history of the first-ever «gold» beer Pilsner Urquell, and the rules of working with the brand – its high standards and requirements. Pilsner Urquell recognizes and rewards barmen who in practice demonstrate professional skill and adhere to high standards of service at restaurants and bars».

The international program of Pilsner Urquell brand is annually run at the best bars and restaurants. Following the results of the program, the best barman is honored with the title Pilsner Urquell International Master Bartender of the Year. In 2009, nearly 4000 barmen from 20 countries across the world took part in the competition. More than 50 professional barmen vied for the right to participate in the Russian final of the program. Nine barmen-finalists passed the final competitive test which allowed to define the best barman in Russia. Yason Sangulija, a barman from the Moscow restaurant “Birkhen,” was chosen as the winner. He also took part in the Berlin international final in autumn 2009. «Participating in this competition allowed me to boost my professional skills and to learn a lot of new things about beer and high standards of working with it. I trained a lot, studied history, got acquainted with the features of manufacturing and the rules of how to serve a beer. Moreover, I hope that the obtained knowledge and experience will help me to act with dignity in Berlin», – stressed Jason Sangulija.

Elena Fadeeva, General Director of Fleishman-Hillard Vanguard: «Carrying out the Pilsner Urquell International Master Bartender Program in Russia is an invaluable contribution of Pilsner Urquell to increase the culture of service at restaurants and the perfection of professional qualities of the Russian barmen. We hope that together with SABMiller we will have many more interesting projects, like Pilsner Urquell International Master Bartender».

Pilsner Urquell is a world famous premium brand which was recognized as the founder of the first-ever grade ideally clear beer that is called “gold”. For more than 165 years, the outstanding and truly unique taste of Pilsner Urquell has been recognized as the standard among light beers. The idea of its creation belongs to brewer Joseph Grogollju. In 1842, it made a revolution in the history of brewing, having created the first ideally clear beer of gold color. The beer is named Pilsner (with translation from German – “Plzensky”) in honor of the place where it was created.

«SABMiller RUS» is a division of one of the largest international brewing companies SABMiller plc, selling their production in more than 60 countries on 6 continents. The portfolio of SABMiller’s brands is presented by such international beer marks of a premium class, as Peroni Nastro Azzurro, Miller Genuine Draft, Pilsner Urquell, Grolsch, and also by an exclusive assortment of the leading local brands.