On April 6th, 2010 within the framework of the «Design and Advertising 2010» exhibition, «PR Technologies Day», organized by The Russian Communications Consultancies Association (АКОS), took place. The event annually attracts the attention of a wide audience – industry professionals, young specialists, and also students. «PR Technologies Day» will begin at 12:00 in The Central House of Artists (seminar zone №1, hall 8).
This year’s event will be devoted to the topic «Role of Digital PR in Business – Communications Sphere». Phillip Gurov, Managing partner of «Gurov and Partners», will talk about the digital PR technologies in highest demand in Russia. Denis Terekhov, General Director of «Social Networks» will discuss the topic «What will occur, when new media ceases to be simply fashionable?» Andrey Lapshov, President of Insiders Communication Group, President of IABC/Russia, will talk about a project intended innovative activity amongst youth. Finally, the event communication group Point Passat, within its «Person With a Hammer» social project, will hold its regular exhibition of creative projects from the communication sphere. Detailed information about the project will be given by Natalia Vakhitova, General Director of PointPassat, in her presentation “Don’t Allow Soul to Be Lazy. The «Person With a Hammer» social project.”
«Design and Advertising» is well-known to all professionals and young specialists in the advertising industry as a place where the most creative people gather and the most courageous advertising concepts are shown. The very fact that they have all regularly met on a platform of The Central House of Artists for several years clearly demonstrates the importance of this event for the whole Russian advertising and communications industry, – Elena Fadeeva, chairwoman of АКОS, General Director of Fleishman-Hillard Vanguard noted. – To acquaint visitors of the exhibition with new trends and tools in public relations sphere, АКОS will organize a PR Technologies Day, during which heads of the leading Russian PR agencies, members of АКОS, will share their views at a today’s situation on the market, will discuss new technologies and PR tools, and will talk about their recent projects. We will be glad to see you among the guests!»
The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment, AKOS consolidates 31 first-rate Russian PR consultancies, whose common market share exceeds 50%. Collectively, AKOS members employ more than 1500 PR specialists. www.akospr.ru