АКОS to Conduct a Round Table on “PR as the Tool for Sales Growth and the Solution of other Business Problems: Yesterday, Today, and Tomorrow,” as part of “PR Days in Moscow 2010”

The Russian Communications Consultancies Association (АКОS), the traditional partner of the “PR Days in Moscow” festival will conduct a round table as part of the event called “PR as the Tool for Sales Growth and the Solution of other Business Problems: Yesterday, Today, and Tomorrow.” The round table will take place on June 11, from 11 a.m. to 1 p.m. at the International University in Moscow.

During the round table, participants will discuss how public relations can help businesses to reach certain goals, such as sales growth. Participants will also share their experience with effective PR project realization.  They will also discuss which format for events is more effective for target audiences in different industries, how brand management can solve corporate reputation problems, how PR can help with sales, and last, how all of this information can impact sales volume. All these and other questions will be discussed at AKOS’s round table.

Russian experts in the field of PR, heads of member agencies of AKOS, and representatives of the companies’ press services have all been invited to participate:

  • Natal’ya Spiridonova, Head of International IT Companies and Gurov and Partners
  • Ol’ga Dashevskaya, Senior partner of PR Inc./DDB
  • Galina Sidorova, First Deputy to the General Director, Public Relations
  • Pavel Pchelnikov, Head of Corporate Communications Department, Open Society First Cargo Company
  • Yaroslav Tarasov, Adviser of the Chairman of the Board of Directors of AGT Communication group
  • Dmitry Sokur, General Director of Sokur PR
  • Nina Maslova, Head of press service for SKM group
  • Vladislav Fridman, Partner of Emerging Communications
  • Alexandr Perov, Partner and General Director of Rajhlin and Partners

“АКОS is one of the traditional partners of “PR Days in Moscow ,” and I am glad that round tables, which the association leads for the festival, are always popular among visitors,” – Elena Fadeeva, chairwoman of АКОS, General Director of Fleishman-Hillard Vanguard remarked. “This year we will discuss ways that PR influences business and how competent public relations can achieve business specific targets. We invite you to participate in the discussion. I know that it will be interesting and useful for representatives of company press services, for professionals from PR-agencies, and for beginners and students.”

About “PR Days in Moscow”

“РR Days in Moscow” is the oldest and most representative of all-Russian forums in the sphere of Public Relations. Annually since 1996, the Russian PR community, together with politicians, businessmen, and public figures, discusses the current agenda of the country in the context of PR industry. The festival became a traditional platform for the development and presentation of new technologies in the field of public relations, experience in communicative methods, and technological application.

Organizers of “PR Days in Moscow»”

The Russian Public Relations Association (RASO) in partnership with The Russian Communications Consultancies Association (АКОS), and the “Silver Archer” national award in the field of PR development.

The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment, AKOS consolidates 31 first-rate Russian PR consultancies, whose common market share exceeds 50%. Collectively, AKOS members employ more than 1500 PR specialists. www.akospr.ru