Fleishman-Hillard Vanguard and Elefante organize first auction of breeding bulls in Russia

Fleishman-Hillard Vanguard and Elefante have organized the first auction of breeding bulls in Russia. The client for the event is Genetics Center Angus, which is the only company on the Russian market for the development of the meat animal industry in Russia.

This large-scale two-day event took place on May 15-16, 2010 in the Kaluzhskaya Oblast on the Genetics Center Angus farm, which consists of about 20 thousand hectares and more than four thousand American Angus Cattle. American Angus meat is recognized all over the world for its splendid quality.

The program of events included a tour of the farm, an extensive educational program led by experts and leaders of the branch from the USA, and, of course, the auction itself.

Thanks to the initiative of The Center of Genetics “Angus,” the auction of Angus breeding cattle took place for the first time in Russia. Its purpose was to show the main participants of the agricultural market the procedure for carrying out similar auctions.

There were about 300 visitors at the event, including a delegation from the Ministry of Agriculture of the Kaluzhskaya Oblast, headed by the minister L.S.Gromov; a delegation from the American Association of the Angus breed; Deputy director of branch development for the department of the Ministry of Agriculture of Russia, the academician of the Russian academy of agricultural sciences H.A.Amerhanov; representatives of the US embassy; experts of Minnesota University (USA).

According to Sergey Nitsenko, General Director of Genetics Center “Angus”: “We believe that meat cattle breeding can become a successful enterprise in Russia, and we are ready to share with the representatives of the branch our knowledge and experience. This event became for us one of the first steps in the realization of our corporate mission, which is to show the capabilities of effective unit management and the good genetics of Angus bulls.”

Elena Fadeeva, General director of Fleishman-Hillard Vanguard, said: “The International team from Fleishman-Hillard Inc. has extensive experience in the realization of projects connected with agriculture and foodstuff. These spheres of business are of special importance to the agency, and we are proud that our Russian team has had such a unique opportunity to participate in the realization of such a large-scale and significant project for the industry.”

Alexey Safronov, General director of elefante said: “It was the first auction of this type in Russia, and it has set a high standard for carrying out such events in the future”.


Genetics Center ‘’Angus’’ is an ambitious project started by Sergey Georgievich Nitsenko in 2008 when the first herd of Angus bulls was delivered to Russia from the best manufacturers. Today, the territory of the Center contains 20 thousand hectares and more than four thousand head of cattle. An ultimate goal of the project is developing meat cattle breeding in Russia and providing Russians with high-quality and tasty beef. Initiatives of The Center of Genetics “Angus” have received very valuable support from the Ministry of Agriculture of the Kaluzhskaya Oblast and from minister Leonid Gromov. http://www.angusgenetics.ru/.

Elefante is an agency specializing in event organization, BTL projects, and integrated communications projects. Elefante has partners in different spheres of the economy, including FMCG, pharmaceuticals, motor-car construction, aviation, finances, hi tech, public, and governmental organizations.
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