Fleishman-Hillard Vanguard will organize a round table on «Corporate communications: From corporate social responsibility to corporate social dialogue»

The Fleishman-Hillard Vanguard agency will organize a round table on «Corporate communications: From corporate social responsibility to corporate social dialogue» which will take place in the «PR days in Moscow» festival on June 10th, 2010.

Participants of the round table will discuss real companies’ views on how to form principles and the main directions of activity in the sphere of corporate social responsibility.  Dialogue between business, state and society which takes into account the interests of all parties and benefits them in putting together CSR projects will be the key topic of discussion. The theme will feature examples of certain CSR projects from the big companies, including both Russian and international experience.

The following people will participate at the round table:

  • Tatyana Shakhnes, PR Director, LG Electronics
  • Elena Yamshchikova, PR Director, Walt Disney Company
  • Olga Prohoda, Internal communications and charitable programs manager, Nestle
  • Evald Gerbst, Adviser to General Director for External relations, GlaxoSmithKline
  • Polina Denisenko, PR manager, AstraZeneca
  • Маria Eljutina, Marketing Director, HSBC Russia
  • Maria Parutina, Head of PR management, «URALSIB» Insurance group
  • Elena Popova, PR Director, “Otkrytije” Financial Corporation
  • Аlеxey Germanovich, Director of programs in social and state spheres, Moscow School of Management SKOLKOVO

«Dialogue with society is becoming a more and more important factor in the success of program development both by Russian and foreign companies. Now we can observe the changes in companies’ activity:  Previously companies often limited themselves by just reacting to policy, having just reacted to the requirements turned to the company. Now organizations more often employ a proactive approach, trying to anticipate the expectations of their target groups and, thanks to active dialogue with them, offer interesting and effective programs», – Elena Fadeeva, General Director of Fleishman-Hillard Vanguard, chairwoman of The Russian Communications Consultancies Association (АКОS) who will act as the moderator of the round table, commented.

About «PR Days in Moscow»

«РR Days in Moscow» is the oldest and widely represented all-Russian forum in the sphere of Public Relations. Annually since 1996 the Russian PR community discuss the country’s current agenda with regards to the PR industry together with politicians, businessmen and public figures. The festival has become a traditional platform for working out and presenting new technologies in the field of public relations, sharing communication and technology application methods.

The Organizers of «PR Days in Moscow» are:

The Russian Public Relations Association (RASO) in partnership with The Russian Communications Consultancies Association (АКОS) and the «Silver Archer», a national award in the field of PR development.

The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment, AKOS consolidates 31 first-rate Russian PR consultancies, whose common market share exceeds 50%. www.akospr.ru