For the third consecutive year, PR agency Fleishman-Hillard Vanguard together with pharmaceutical company Bristol-Myers Squibb, has organized activities in Moscow to support the International Day against Hepatitis. The World Hepatitis Alliance, uniting associations of those who suffer from hepatitis worldwide, first declared the International Day against Hepatitis on May 19, 2008. Every year on this day, medical experts, representatives of public and patients’ associations as well as all those who aren’t indifferent to the hepatitis problem all over the world gather to share experience and discuss the work that has been accomplished.
In 2010, Fleishman-Hillard Vanguard organized two large events for the International Day against Hepatitis. On May 18, a press conference was held, at which representatives of two prominent organizations in the fight against AIDS participated: Vadim Pokrovsky, M.D., professor and academician of the Russian Academy of Medical Science, Head of the Federal Center of Preventive Medicine and the struggle against AIDS, and Vladimir Chulanov, C.M.S., Head of the Scientific and Consultative Clinical and Diagnostic Center of Rospotrebnadzor’s Central Research Institution of Epidemiology. Speakers covered basic questions connected with the spread of the hepatitis virus in Russia, talked about the statistics related to the spread of AIDS, and discussed the main features in treatment of AIDS and preventive measures against the disease.
A hotline on one of the largest Russian radio stations, “Mayak,” was the second event devoted to the International Day against hepatitis. On Olga Shelest and Anton Komolov’s popular show, the hosts were Dzhamal Abdurahmanov, M.D., and Tatyana Klenitskaya, PR Director of the “Krasnyj Krest” Russian society. Guests answered questions asked by the audience and also talked about an information portal and hotline where people can receive professional consultations concerning hepatitis. The broadcast created a large response from the Internet community, which actively discussed the subject over the following days.
Information about the International Day against Hepatitis
In 2008, the World Hepatitis Alliance, uniting associations of those who suffer from hepatitis worldwide, declared the International Day against Hepatitis to be May 19.
Events for the International Day against Hepatitis are led and supported by representatives from Australia, Austria, Algeria, Argentina, Bangladesh, Belgium, Bosnia and Herzegovina, Bulgaria, Brazil, Great Britain, Vietnam, Guatemala, Germany, Hong Kong, Egypt, Israel, India, Spain, Italy, Canada, Korea, China, Lebanon, Libya, Malaysia, Mali, Morocco, the Netherlands, New Zealand, Philippines, Poland, Portugal, Russia, Romania, Singapore, the USA, Taiwan, Tunis, France, Croatia, Switzerland, and Sweden.
More detailed information on hepatitis is available at: http://www.stopgepb.ru/