Lenovo, one of the leading global manufacturers of personal computers, has launched its blog in Russian. LenovoBlogs.ru and virtual representations of Lenovo in the most popular social networks give readers the most detailed information on new products. Experts from Lenovo, with Fleishman-Hillard Vanguard’s assistance, answer questions for customers already using Lenovo computers or planning to purchase one.
Corporate news, detailed reviews of the newest products, and information on Lenovo technologies and software are published on the blog. Besides the main Lenovo blog, the articles are published on a corporate blog in a social network for IT experts of HabraHabr.ru. In the community devoted to Lenovo laptops on the social network VKontakte, experts from the company regularly answer users’ questions. In addition, information about Lenovo laptops is accompanied by videos that are available on the Lenovo Russia channel of YouTube.
Elena Fadeeva, General director of Fleishmann-Hillard Vanguard said: “Lenovo uses the most advanced technologies and decisions in their production. Therefore, it’s not surprising that they are actively using new technologies in social networks for promotion. Lenovo’s presence in the most popular social networks allows them to adjust direct communication with consumers, providing a higher degree of trust in Lenovo. Through the teamwork of Lenovo and Fleishman-Hillard Vanguard, the blog is able to provide the most detailed information possible about company products, thanks to which consumers can make a reasoned choice in favor of the innovative devices Lenovo offers.”
Presentations of Lenovo’s new models in Russia are also accompanied by thematic materials in the company’s blog. In particular, reviews have been published as part of the official launch day for the Lenovo net top-tablet IdeaPad S10-3t with touch screen, as well as descriptions of laptops for small-scale business such as ThinkPad X100e and ThinkPad Edge.
PR support of Lenovo in Russia is provided by Fleishman-Hillard Vanguard.
Lenovo provides innovative hi-tech personal computers. Lenovo’s business model is built on innovation, operational efficiency, and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures, and markets reliable, high-quality, secure and easy-to-use technology products as well as providing services to help customers worldwide be more productive and competitive. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, USA. For more information, see www.lenovo.com