Nestle Russia and the social movement “No Garbage Anymore” with the support of Fleishman-Hillard Vanguard sponsored the first joint volunteer ecological action, “Operation Pure Coast” in Sokolniki park.
Over three hours, 30 volunteers collected 87 bags of garbage from the area around the Putjaevsky ponds, one of the favorite vacation spots of Muscovites. Thanks to the help of the “Center of Ecological Initiatives,” the collected and sorted garbage was sent for processing, and the mixed waste was sent to a rubbish incinerator plant.
The voluntary ecological action “Operation Pure Coast” took place in support of the “100 actions in one day” project. On September 11, volunteers from the initiative group “No Garbage Anymore” in Moscow, St. Petersburg, Tolyatti, Ufa and Chelyabinsk organized 100 similar garbage clean up events simultaneously.
“The action ‘Operation Pure coast’ received a vivid response from the park’s administration and from its constant visitors. I am very glad that employees of our company supported this ecological initiative and devoted their free time to make the coast of Putjaevsky ponds in Sokolniki more pure,” said Andrey Bader, Director of corporate affairs for “Nestle Russia.”
General Director of Fleishman-Hillard Vanguard, Elena Fadeeva, said: “We are glad to support volunteers’ ecological actions. There are so many beautiful places to relax in Moscow! Similar initiatives have shown how important it is to preserve nature’s purity so that it can continue to please Muscovites and inhabitants of the capital.”
Fleishman-Hillard Vanguard provided organizational and media support for the event.