Fleishman-Hillard Vanguard has launched the “Healthy Throat Day” campaign in Moscow on behalf of Reckitt Benckiser and Strepsils brand, the event coinciding with the peak of a flu epidemic. The PR agency had a special pavilion, Strepsils Home of a Healthy Throat, constructed at Chistoprudny Boulevard where everyone could have a free examination by an ENT specialist; the event was concluded with a mass media press conference.V.V. Vishnyakov, head of the ENT department at Moscow State Medical Stomatological University (MSMSU), R.G. Anyutin, professor at ENT department at MSMSU, and A. Shevchenko, Healthcare division manager at Reckitt Benckiser spoke at the conference. Tatyana Lazareva, a famous actress and TV presenter, hosted the press conference.
The social campaign was launched to increase public awareness on the causes of throat infections and effective ways to fight infection at the first signs of illness. In the warm and cozy atmosphere of the Home of a Healthy Throat, everyone was offered a free medical examination and an opportunity to listen to professional advice on how to keep healthy in the fall and winter, and how to treat an infected throat.
Alexander Shevchenko, Healthcare division manager at Reckitt Benckiser: “We are happy to take care of people’s health, helping them fight cold-related illnesses, which is why we have offered the participants of the Healthy Throat Day a great opportunity to have a free medical examination and to find out effective ways of treating a throat, which is very important during the flu season.”
Elena Fadeeva, General Director of Fleishman-Hillard Vanguard: “During the flu season which we are currently going through we need to inform people on throat infections and ways to treat them. We are happy to support Reckitt Benckiser in this important initiative.”
Reckitt Benckiser was established in 1999 by merging Reckitt&Colman and Benckiser. The Russian branch of Benckiser has been in operation since 1996. Reckitt Benckiser aims to provide its customers and consumers with the best possible products for their healthcare, home, and personal hygiene.
Strepsils was launched onto the market over 50 years ago. Developed by Boots pharmacists in 1958 in England, Strepsils was the first throat lozenge on the world market. The original, time-proven Strepsils formula has never changed since.