Elena Fadeeva, General director of Fleishman-Hillard Vanguard and chairwoman of AKOS, headed the jury for a Siberian division of the “Silver Archer” award. She has supervised the creation of the competition, as well as processing the competitive submissions. In January 2011, after the jury’s decision, regional winners for the categories “Best project” and “PR-person of the year” will be announced.
“I am very glad to head the work of the jury for the “Silver Archer”– Siberia award. One of the main tasks of the PR-community today is the development of the PR market in Russian regions. The Siberian stage of the “Silver Archer” Award will help to identify the most talented experts in public relations in various regions, who will then have the opportunity to take part in the federal stage of the National award,” noted Elena Fadeeva.
The expert jury of the regional division of the “Silver Archer” award includes authoritative advertisers, experts in marketing and PR from Novosibirsk, Omsk, Krasnoyarsk, Chita, Irkutsk, Kemerovo, Gorno-Altaisk and Barnaul. Works should be able to sustain an expert examination using the high standards of the National Award competition. These competitive projects will be judged using an algorithm developed to allow for transparency and objectivity. Detailed information on participation rules can be found on the award site www.luchnik.ru in the section “regional competitions.”