Fleishman-Hillard Vanguard provided PR-support for the Russian presentation of the crossover MINI Countryman, which took place in Vetoshnyj lane. The event corresponded entirely to the new model’s concept. The crossover MINI Countryman is the first five-door MINI car and is intended for travel not only within a city, but also beyond its limits.
The authentic British atmosphere of evening was enhanced by the preparation of various MINI surprises – parade of royal guardsmen, dancing MINI flashmob, show of tropical butterflies, and also performance by the British group Chew Lips who performed a set of energetic MINI-hits.
The presentation of the long-awaited car MINI Countryman was, undoubtedly, the evening’s main event. The head of BMW Group Russia Peter Kronshnabel officially declared the beginning of sales of the new crossover in Russia and noted that the MINI Countryman’s release occurred simultaneously with its global release.
More than 600 visitors were in attendance, including 80 representatives of mass-media from 48 publications. Among the visitors wishing to get personally acquainted with the already sensational British car were such figures as Feodor Bondarchuk, Lada Dens, Irina Ortman, Grigory Pogosjan, Alexander Nosik, Elena Ishcheeva, Emilija Vishnevskaya, and other Russian celebrities.
Fleishman-Hillard Vanguard has been providing PR-support for the MINI brand (BMW Group) in Russia for the past three years.
MINI, the legendary brand of compact cars, is a real pride of BMW Group. The first MINI cars appeared in the 1950’s. In half a century, the brand managed to win the hearts of millions of automobile owners, to win prestigious sports trophies at the Monte-Carlo rally, to endure a rebirth, and to become a cult classic. Today, MINI cars are the faultless standard of design, style, and safety.