Lenovo with support of Fleishman-Hillard Vanguard Declares Launch of its First Personal Shop in Russia

Lenovo, one of the leading producers of personal computers in the world, opened shop in the «Gorbushka» shopping center. It is the first shop in Russia devoted entirely to the company’s products.

The Lenovo shop is situated in the Н2-058 sector and is open every day from 9:00 AM till 8.00 PM. There, consumers can get acquainted with the company’s newest products, including netbooks IdeaPad S10-3s and S10-3t, laptops IdeaPad of Y series for real gamers, a series of business-style laptops ThinkPad and ThinkPad Edge, and also a product line of IdeaCentre monoblocks, which is capable of becoming a real entertainment center in your drawing room.

«Launching a Lenovo shop marks the beginning of a new stage of development for our company in the Russian market, – noted Bai Yuli, General Director of Lenovo in Russia – It underlines our commitment to the Russian market and desire to provide consumers with the latest company’s decisions simultaneously with the world market at the attractive price».

Russia is a key market for Lenovo. Stable growth of sales in Russia led to the company’s occupying the fourth place in the market of laptops in the second quarter 2010/11 fiscal years. According to IDC, Lenovo occupies 11.4 % of the Russian market of mobile computers. The special attention of Lenovo to the market of the personal computers in Russia has also influenced production assortment. In 2010, the spectrum of models officially delivered to Russia increased considerably. Besides the mobile computer series ThinkPad and IdeaPad, personal desktop computers also appeared in Russian shops – Lenovo monoblocks of the C-series and powerful multimedia centers IdeaCentre. In the near future, classical desktop personal computers as well as compact netbooks, such as IdeaCentre Q150, will be released for sale.

In Lenovo’s shop, one can find a large assortment of desktop and mobile personal computers along with accompanying accessories. Visitors of the shop can evaluate the outstanding design and possibilities of Lenovo computers as well as test the firm’s multimedia and data protection software.

PR support for Lenovo in Russia is provided by Fleishman-Hillard Vanguard.

Lenovo provides innovative hi-tech personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products, and also provides services helping customers worldwide to be more productive and competitive. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina, USA. For more information, see www.lenovo.com