Fleishman-Hillard Vanguard Provides Informational and Organizational Support for Launch of Nestle's Innovative Coffee NESCAFÉ® Green Blend®

The Nestle company prepared a real treat for coffee lovers. In autumn of last year, the innovative coffee NESCAFÉ® Green Blend® appeared on the shelves of Russian shops. With informational and organizational support from Fleishman-Hillard Vanguard, the new product’s presentation took place at “VASANTA-cafe”, one of Moscow’s most picturesque summer verandas.

During the official part of the event, a «Nestle Russia» representative discussed the new product’s advantages, and the special guest of event, Oksana Drapkina, a professor at I.M. Sechenov First Moscow State Medical University, continued the discussion coffee’s health benefits by giving a report on the effects of antioxidants as well as coffee’s more general impact on one’s health.

The innovative coffee NESCAFÉ® Green Blend® is created from a combination of both non-roasted green and roasted coffee beans. Thanks to the presence of green coffee grains NESCAFÉ® Green Blend® contains as many antioxidants as green tea has and they are digested up to two times better.

After the evening’s official events came to a close, the guests had an opportunity to see for themselves how NESCAFÉ® Green Blend® combine drinking pleasure with health advantages. On the summer veranda at «VASANTA-cafe,» the NESCAFÉ® Green Bar was open to all who wished to sample various tasty, healthy coffee cocktails made with the addition of NESCAFÉ® Green Blend®. In addition, guests also had the opportunity to take part in a master class on preparing coffee drinks taught by a professional bartender.