Dave Senay, president and CEO of Fleishman-Hillard International Communications, has been selected to lead the PR jury at the annual Cannes International Festival of Creativity. The festival, entering its 58th year, recognizes creative communications across multiple fields, including public relations.
Commenting on his jury chair role, Dave said, “There is no more prestigious or credible global stage for promoting the excellence of the industry of public relations. I hope to build on the legacy of my predecessors, Tim Bell and Paul Taaffe, to broaden industry participation and deepen understanding and appreciation of the value of public relations in all of its dimensions.”
During his 30-year career in public relations, Dave has worked across multiple communications practices throughout several regions of the world and is the driving force in the growth and development of one of the world’s leading communications firms. He has participated on or led global account teams for major Fleishman- Hillard clients in industries ranging from telecommunications, biotechnology, and information technology to food, healthcare and automotive and has broad experience in corporate and crisis communications along with consumer marketing, international, public affairs and environmental programs. Dave is currently transforming the agency to respond to major trends such as converging social media with traditional communication channels and the globalisation of client communication needs.
This year’s festival will be held June 19-25 in Cannes, France.