John Saunders, Fleishman-Hillard regional president for Continental Europe and Ireland has taken on additional responsibility for the firm’s operations in the United Kingdom and Africa.
Saunders has served in leadership positions within Fleishman-Hillard for more than 20 years. In the U.K. and Africa, he replaces Kevin Bell, who stepped down from the firm in January.
“John Saunders is a key member of our global leadership team, and he is one of our most experienced and most capable managers,” Dave Senay, CEO and president, said. “His track record of excellent client service, staff career development, and successfully managing across geographies makes him the ideal choice to unite Europe, the U.K. and Africa under a single leader. John is one of the most respected individuals in our firm. I know he will serve our clients and lead our staff exceedingly well in this expanded role.”
Saunders said, “I couldn’t be more pleased with this opportunity. While Asia has been grabbing many of the headlines over the past few years, we see considerable upside for our business both in Europe and in Africa. We have enjoyed consistent growth over the past few years and we want to maintain this momentum.
Saunders, who resides in Dublin, co-founded Pembroke Public Relations in 1982. He established Fleishman-Hillard Saunders in 1990 which became a wholly owned office of Fleishman-Hillard in 2001. Saunders was named regional director for Continental Europe and Ireland in 2004, and regional president for the firm’s expanding operations in Europe and Eurasia in 2007. He is also a member of the Senior Management Committee, which is responsible for Fleishman-Hillard’s strategic direction.
Saunders is a member of the European Association of Communications Directors, a Fellow of the Public Relations Institute of Ireland, and former Chairman of the Public Relations Consultants Association of Ireland. He served as President of The International Communications Consulting Organization (ICCO) from 2005-2007, and speaks on communications topics in a number of global forums. He is a former staff journalist with the Irish state broadcaster, Radio Telefis Eireann.