Russian division of International Association of Business Communicators (IABC/Russia) together with Medialogia, Information Analytical System published the advanced rating of agencies’ media-activity in 2010. According to the results of the research the company which led the list is Fleishman-Hillard Vanguard.
«I congratulate Fleishman-Hillard Vanguard with this well-reserved winning. Throughout a year the agency has often held leading positions in IABC’s ratings, which are published every month on www.communicators.ru, web-site of IABC’s Russian division. High activity is due to brilliant collaboration Fleishman-Hillard Vanguard with the key clients and to great work of its General Director Elena Fadeeva at the post of President of Association of Communication Consultancies,» comments the victory Andrey Lapshov, President of IABC/Russia.
The rating has formed with the new method, which features that final position in the list depends on sum of terms determined by number of criteria. Among these criteria there are the quantity of mentions about company in media, the index of informational favor, the tone of messages (negative/positive), the index of quoting (the quantity of company speakers’ quotes for the accounting period), the share of mentions with domination of company (the quantity of materials where company plays the main role).
The rating is prepared monthly and it reflects the situation in the industry for the previous month. The annual results of the year make up the total rating.
The goal of the research is to analyze the media area of the biggest communication agencies, members of IABC /Russia, Russian PR Association and Association of Communication Consultancies. The research covers messages from more than 4500 the most influential Russian and foreign media – TV, radio, newspapers, magazines, information agencies, Internet media and blogs.