The Russian Communications Consultancies Association (АКОS) has announced the start of a series of lectures in the Consulting in PR Education Program for 3rd and 4th year students of Lomonosov MSU.
During the course students will attend 17 lectures, which will focus on the theory and practice of strategic communications. The leading top-managers of AKOS member PR agencies will lead lectures on the themes: Corporate communications, marketing communications, GR-communications, external relations, social communications, financial communications, digital communications and others.
The first lecture ‘PR as a Business’ was led in a round table format by Elena Fadeeva, Chairwoman of AKOS and General Director of Fleishman-Hillard Vanguard, Michail Maslov, General Director of Ketchum Maslov, and Vladimir Solovev, Managing Director of FD.
Elena Fadeeva commented «Developing professional education in the PR sphere is one of the key goals of AKOS. A series of unique lectures have been prepared. The main goal of the course is to strengthen the practical elements of vocational training. Besides theoretical knowledge students will acquire competencies that will allow them to find work faster after graduation.»
After finishing the program the best student will receive an AKOS grant and the opportunity to work as a trainee in one of the association’s PR agencies.
The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment AKOS consolidates 31 first-rate Russian PR-consultancies, whose common market share exceeds 50 %. Collectively AKOS members employ more than 1500 PR specialists. www.akospr.ru