Tourism authorities of Great Britain, Scotland and London organized Destination Britain Russia event consisting of the series of work meetings of representatives of British tourist industry with Russian partners and journalists.
Scottish Development International has organized a separate exposition “Style: Scotland” with the aim of providing outlook on the latest achievements of Scottish producers in the field of textile and food industry.
Svetlana Simonova, the development manager of “SDI Moscow”, Tatyana Khoreshok, the head of the representative office of “Visit Britain”in Russia, and Baril Proyshman, the pr manager of the agency “Visit Scotland” for Germany, Eastern and Central Europe, have spoken on the prospects of the development of Scottish companies in Russia and also on the peculiarities of Scottish textile industry.
The presentations of the following companies have taken place at the exposition: Scottish textile companies “Alex Begg” and “Morton Young & Borland”, Russian business partners of “Lege Alto” (the distributor of Scottish interior fabrics and an interior design studio, the host of the exposition “Style: Scotland”), “MegaBestFood” (the distributor of world-known biscuits “Walkers Shortbread” and jams “Mackays” in Russia) and “Relief” (the distributor of “Walkers Shortbread” in Russia).
Russian visitors of the exhibition for the first time had a chance to know about Scotland from a new perspective – as a tourist destination in the field of exclusive textile and food industry. The exposition demonstrated a unique combination of both traditional and ultramodern tendencies of Scottish textile design.
Fleishman-Hillard Vanguard organized communications support support of the event.
The foundation of Scottish Development International is a part of government strategy for international economic development of the country. Scottish Development International the head office of which is based in Glasgow is fully controlled by the Scottish government. For the purpose of advance of international trade and foreign investment generation to Scotland Scottish Development International has 19 representative offices worldwide including Moscow office since 1998. Moscow office is involved in support to Scottish companies on the Russian market, trade connections development and strategic partnerships.