Fleishman-Hillard Vanguard supported Lenovo, one of the leading PC producers in the world, with the organization of a press-tour for Russian business and IT journalists to the Consumer Electronics Show 2011.
The Consumer Electronics Show is one of the biggest events of its kind in the world, during which companies demonstrate their latest achievements and developments and set the trends for the industry. This year, Lenovo has shown that it is one of these trendsetters. In 2011, the company has demonstrated not only updates to its IdeaPad and ThinkPad laptops and IdeaCentre and ThinkCentre desktops, but has also shown a number of new products and technologies which have no analogous counterparts on the market. For example, IdeaPad U1, the unique hybrid laptop, and LePad, the tablet that represents “Two in One” functionality, offer consumers an absolutely new way to work. In addition, the Enhanced Experience 2.0 certificate provides the ability to turn the PC on and off more quickly when working in Windows 7.
Lenovo is an international technology company, formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division. As a global leader on the IT-market, Lenovo develops, manufactures and markets reliable, secure and high-quality personal computers which provide consumers all over the world with the tools they need to be more productive and competitive.
PR support for Lenovo in Russia is provided by Fleishman-Hillard Vanguard.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction, as well as a on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technological products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com