Lenovo and Intel at Moscow Fashion Week: new stylish notebooks by Lenovo with Intel® Core™ Processor presented

Lenovo, one of the world’s leading PC producers and one of the fastest growing companies in the Russian IT-market, organized a special fashion project during the Moscow Fashion Week. The elegant notebook IdeaPad U260 by Lenovo with an Intel® Core™ i3 Processor was presented as a stylish accessory to a new collection of one of Russia’s most interesting designers, Elena Teplitskaya, founder and Director of the Teplitskaya Design Studio.

“Working with Elena Teplitskaya was an important and challenging experience for us and enabled us to emphasize the sophisticated design of our products and the Lenovo commitment to top quality. I am delighted that one of Lenovo’s most stylish notebooks the IdeaPad U260 was highly appreciated by a most demanding fashion audience,” said Bai Yuli, General Director, Lenovo Russia and CIS.

Lenovo and Intel were official partners of Teplitskaya Design new collection that was shown on the first Sunday of April. New patterns offered to admirers of an expressive style and bright solutions are pleasant to wear and creatively combine saturated colours with soft natural. A series of original patterns inspired by one of Lenovo’s most fashionable innovations, the IdeaPad U260 notebook with its powerful, energy-saving Intel® Core™ i3 Processor, was created especially for the new collection. In addition to the colourful attire, spectators were also able to feast their eyes on bright and comfortable notebook bags by Elena Teplitskaya, worthy companions to the luscious new patterns.

Lenovo is an international high-tech company formed by Lenovo Group acquisition of IBM Personal Computing Division. One of the world leaders on the PC market, Lenovo designs, manufactures and promotes advanced, reliable, and high-quality PCs with original features that enable Lenovo customers throughout the world to enhance their efficiency and competitiveness.

Fleishman-Hillard Vanguard provides PR support to Lenovo in Russia.

Lenovo is the fourth PC manufacturer in the world and the fastest growing company among the top five companies. In China, Lenovo has been a permanent leader since 1997 and sells one in every three computers in this region. The company markets its products in over 160 countries worldwide. The Lenovo business model is based on innovation, operational efficiency, fidelity to customers’ exacting demands, and investments in rapidly growing markets. Since the Lenovo Group acquired its PC Division previously owned by IBM, the company has designed, manufactured and marketed reliable, high-quality, safe and user-friendly products, as well as offering professional services providing to customers worldwide optimal solutions for enhancing productivity and competitiveness. Russia is a top-priority region for Lenovo globally. The company is committed to a sustained development strategy in the Russian market. Over the last few years, sales of Lenovo products in Russia have grown by several times, and the company’s share in the Russian PC market has increased from 1% in 2007 to 9% as per figures for the third quarter of the 2010/11 financial year. Visit www.lenovo.com/ru for more details. Visit the Lenovo blog in Russian at www.lenovoblogs.ru. For company news, device tests and other topics of interest. Follow updates ion Twitter http://twitter.com/lenovoru.