The 125th Anniversary of Avon in Moscow

Andrea Jung, chairman of the Board of Directors and CEO of Avon, together with Hollywood actress Reese Witherspoon celebrated the 125th Anniversary of Avon. Moscow became the 9th stop in the ‘Avon Believe World Tour’, which covers 16 cities and includes London, Istanbul, New York, Chicago, Mexico, Warsaw, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg.

More than 3000 of the best Avon representatives joined in the celebration in Moscow to demonstrate the company’s efforts to help women.

At the event Andrea Jung and Reese Witherspoon joined up with the Russian ambassadors of Avon’s social program “Say No to Domestic Violence”, Valeria, the famous singer and Tasha Strogaya, designer and presenter. Together they announced a $60,000 grant for the Centre of Prevention of Violence, ‘Anna’, that develops programs for women who have suffered from domestic violence. This grant is part of a $2,000,000 investment from the Avon Global Believe Fund, which was created to fight domestic violence in all 16 countries covered by the Believe tour. Besides this, the mission of this global initiative is to attract attention to the plight of women and children who have suffered from abuse within their own families.

«This is the company that puts mascara on lashes and food on tables that fights wrinkles with one hand and Breast Cancer with the other. That knows the value of perfect lips, but still opens its mouth and speaks out against domestic violence and for women’s financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports 6 million representatives in over 100 countries. This is Avon. The company that for 125 years, has stood for beauty, innovation, optimism and above all for women» – Andrea Jung, chairman of the Board of Directors and CEO of Avon commented.

PR agency Fleishman-Hillard Vanguard and event organizers Elefante specially provided a full range of services to put together the event. These included media relations, organizing personal interviews, coordination of photo and video support, adaptation of visual conception and designs and providing location and decorations.


Today, Avon is one of the world’s most successful direct-sales companies with a turnover of $10 billion. Avon employs 6.5 million people in 100 countries worldwide and has won multiple awards for its perfume and cosmetics. In 2011, Avon is celebrating its 125 Anniversary.

Avon’s charity program “Avon Breast Cancer Crusade” started in Russia in 2002 and it is a perfect example of corporate social responsibility. During the 9 years of its presence in Russia, the charitable program’s initiatives have been supported by the Ministry of Public Health and Social Development of the RF, public organizations and the medical community. During the Program’s activities in Russia, Avon has raised more than 300 million rubles for the fight against breast cancer. More than 12 large scale projects have been implemented, over 42,000 women have been examined by doctors, and over 270,000 queries answered on the Russian nationwide hot line.

Charity Walks under the auspices of the charitable “Avon Breast Cancer Crusade” program have been taking place in 50 countries for more than 10 years. This grand initiative has helped to raise more than $122 million to help fight breast cancer.

The Avon Charitable Walk first took place in Russia in 2007 and over the years the walks have raised 20 million rubles. In 2010, the “Avon Breast Cancer Crusade” Charity Walk received an Award for Excellence in the category “Charitable event of the year”.

Elefante is an agency specializing in event organization, BTL projects and integrated communications projects. Elefante has partners in different spheres of the economy, including FMCG, pharmaceuticals, motor-car construction, aviation, finances, hi tech and Government and Public organizations.