Agency Fleishman-Hillard Vanguard will develop and implement PR strategy of promoting CFA Institute, international not-for-profit association of more than 100 000 of investment and financial professionals globally.
Chartered Financial Analyst® (CFA®) is one of the most respected and widely-known credentials in finance and investment. Today there are over 500 CFA charterholders in Russia. At the same time, from 1997 to 2010 more than 5 000 candidates applied for the CFA Program. On the global level, there were 202 093 examination registrations last year.CFA Association (Russia) partners with CFA Institute to develop initiatives in Russia. The mission of CFA Association (Russia) is to expand relations within investment and financial industry professional community and to assist CFA charterholders in their further professional development. To achieve this purpose CFA Association (Russia) on organizes regularly professional training, social events and assists in networking and searching job opportunities.
CFA Institute goal in selecting Fleishman-Hillard Vanguard was to engage a full service PR agency with a focus on consulting, media relations and solid financial and educational background with the aim of building the CFA Institute brand and presence in Russia. The main agency responsibilities are communications through high profile and tone-setting press coverage and support of educational and networking events organized by CFA Association (Russia).
“We are honored to work with acclaimed CFA Institute and CFA Association (Russia). This project would help setting global financial standards in one of most promising yet undervalued investment markets in the world. We are keen to raise awareness and motivation among target audience in Russia – graduates, early careers and professionals of capital market. The achievement of this task will contribute to raising level of financial education and integrating ethical principles with business conduct”, Elena Fadeeva Fleishman‐Hillard Vanguard General Director stated.
CFA Institute is an international not-for-profit association of investment professionals. Annually it awards CFA (Chartered Financial Analyst) charter to thousands of professionals in investment and financial industry. Nowadays CFA Institute has more than 100,000 members, who include the world’s 90,000 CFA charterholders, in 135 countries and territories, as well as 135 affiliated professional societies in 58 countries and territories.CFA Institute develops educational programs available both online and via the network of partner educational institutions in many countries across the globe.
CFA Association (Russia)
The Association is a professional investment market society, uniting CFA charterholders and CFA candidates in Russia. CFA Association members are investment and financial analysts, financial consultants, portfolio managers, investment bankers, traders and other financial specialists. Read more at www.cfarussia.ru.