The Russian Communications Consultancies Association (АКОS) has announced the start of the «Theory and Practice of Strategic Communications» course of lectures for 3rd year philosophy students studying the ‘Public Relations’ educational program at Lomonosov Moscow State University.
During the course top-managers of AKOS member PR agencies will read 20 lectures on the following themes:
- Marketing communications
- Corporate communications
- Theory and practice of successful public performance and presentations for mass-media
- Social communications
- Government and external relations
The people giving the lectures are:
- Elena Fadeeva, General Director of Fleishman-Hillard Vanguard, chairwoman of АКОS
- Alexander Brook, chairman of the Board of Directors of Communication agency 3.14R
- Olga Dashevskaya, Founder and Senior Partner of PR Inc./DDB
- Irina Bolshedvorskaya, General Director of АGТ
- Pavel Melnikov, GR and PR Director of Grayling
The partnership of АКОS with Lomonosov Moscow State University began in winter 2011. From February to March 2011 the Association conducted a special course «Strategic consulting in the PR sphere» for 3rd and 4th year students studying the ‘Public relations’ educational program in the Philosophical Faculty. Within the course, leading Russian public relations experts led 17 master classes. Following the results of the course, the winners of an АКОS competition for the best essay and the best thesis were declared. The successful nominees were given an opportunity to practice in one of the member agencies of AKOS.
Elena Fadeeva, chairwoman of AKOS, General Director of Fleishman-Hillard Vanguard commented:
«The special course was developed by AKOS together with the Philosophical Faculty of Lomonosov Moscow State University. Its main goal is to share the theoretical and practical experience of the leading professionals of the PR industry with the next generation of students in an ever-developing and improving program. This year we have developed a unique new course where students will not only have an opportunity to hear lectures, but also to take an active part in the development of certain projects».
Anna Anatolevna Kostikova, scientific adviser to Public Relations educational program of Faculty of Philosophy, Lomonosov MSU commented:
«There is no doubt, the involvement of international level experts to train PR specialists in combination with traditional high quality faculty education allows students to become familiar with new competencies faster and acquaints them with features of the professional sphere. This, as a result, gives our graduates additional advantages in a modern labor market».
The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment AKOS consolidates 31 first-rate Russian PR-consultancies, whose common market share exceeds 50 %. Collectively AKOS members employ more than 1500 PR specialists. www.akospr.ru