Fleishman-Hillard, EA Sports Win PR News Platinum PR Award

Fleishman-Hillard brought home a 2011 PR News Platinum PR Award in the Marketing Communications category for its work with client EA Sports. The “Madden NFL 12 Cover Athlete Voting” campaign, which was featured on ESPN, allowed fans to determine which NFL star would appear on the video game’s popular cover. Cleveland Browns running back Peyton Hillis was chosen from among the 32 players in the contest.