Start of Fleishman-Hillard Vanguard’s Partnership with Bayer Healthcare

Bayer Healthcare, one of the world’s leading innovative medical and healthcare companies have begun a long-term partnership with Fleishman-Hillard Vanguard. The agency is providing PR-support for modern contraception.

Fleishman-Hillard Vanguard is leading an active campaign in the Russian media. The agency has organized a series of press breakfasts for various parts of the mass-media concerning female health care and changes in modern thinking. Also for information support of the medicine’s launch two press tours were organized for specialized medical conferences.

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About Bayer HealthCare

Bayer Group of companies is an international enterprise which specializes in public health services, plant protection and hi-tech materials.

Bayer HealthCare is a division of Bayer AG with an annual sales volume of more than €16 bln (figures from 2010). It is one of the world’s leading innovative companies in the medical and healthcare products market with headquarters in Leverkusen, Germany. The company is the market leader in such spheres as Animal Health, Pharmaceuticals, Consumer Care, HealthCare, and Medical Care. Bayer HealthCare aims to create and manufacture medicines that improve human and animal health all over the world.

53,400 people are employed by Bayer HealthCare in 100 countries across the world.

More detailed information is available at www.bayerhealthcare.ru.