The International Communications network Fleishman-Hillard announced the formation of a Global China Practice. Thereby it is intensifying its focus on Chinese companies poised for global growth. The global co-leaders of this practice are Joanne Wong in Hong Kong and Bill Black in Washington, D.C.
Fleishman-Hillard’s China business has grown nearly 250 percent in the past five years and is on track to triple in the next five years. To serve this growth, the firm is committed to identifying, training and retaining the best Chinese talent in the communications industry.
“The dramatic success of Chinese companies domestically is increasingly leading them to look for opportunities offshore,” Fleishman-Hillard President and CEO Dave Senay said. “Relatively new to global markets, they often confront obstacles in terms of cultural differences, government concerns, lack of brand awareness and other challenges.”
Fleishman-Hillard also launched partnerships with universities in the United States and Europe for a special China Masters Exchange Program that will identify and nurture Chinese students who are seeking careers in communications. Initial partners are Stanford University in Palo Alto, Calif.; George Washington University in Washington, D.C.; and Washington University in St. Louis.
«For today China is one of most developing and perspective markets of the world, therefore we see opening of global practice working with China as a considerable step to expansion of Fleishman-Hillard network’s influence not only in the Asian region, but on a global scale,» – Elena Fadeeva, General Director of Fleishman-Hillard Vanguard сomments.