Fleishman-Hillard has hired senior CNN correspondent Allan Chernoff to serve as a full-time senior business media consultant.
The jump to a large PR shop will be a big change for Mr. Chernoff, who has been with CNN for over a decade, often serving as the network’s economic and personal finance analyst. In his time there, he has regularly appeared on CNN, CNN International, HLN and CNN Radio. He also wrote for Money.com and CNN.com.
Over the past year and a half, the firm has made a number of non-traditional hires. There was Steve Hardwick, formerly president of Grey, who was made general manager of Fleishman-Hillard’s New York office and president of the Eastern region, as well as Richard Dale, formerly of Leo Burnett Asia, who is now senior VP, senior partner and director of strategic account planning for North America. Fleishman also recently hired Stefan Gerard, former co-owner of the fashion and culture organization Gen Art, as head of strategic planning.
“PR agencies often pitch to professionals from adjacent industries, such as the media. For Fleishman-Hillard, it has become a strategy to go after high flyers from outside the PR world. They have a fresh view on things and can offer original ideas that are extremely valuable in strategic communications,” commented Elena Fadeeva, General Director of Fleishman-Hillard Vanguard.