Representatives of Fleishman-Hillard Vanguard took part in a round table organized by the World Health Organization (WHO) during which a project was discussed to pass a new Federal Law called «Protecting the population’s health against the consequences of tobacco consumption.
More than twenty experts from public and state organizations attended, including representatives from WHO, the Ministries of Health and Social Development of the Russian Federation, the International Confederation of Consumer Societies and the Russian Academy of Sciences. The participants gathered to discuss aspects of the law which would completely forbid tobacco promotion in Russia.
The necessity of such legislative initiative has resulted from several factors. In 2008 the Russian Federation ratified the WHO Framework Convention on Tobacco Control, thereby incurring the international obligation to adjust its national legislation in accordance with whose requirements. It is a dictated necessity: According to Rospotrebnadzor’s data, almost 40 % of the population smoke in Russia and it heads the list of the countries with the highest level of tobacco use. Research carried out in other countries has shown that banning all forms of tobacco promotion reduces its consumption by 6-9 %.
During the discussion the round table participants called on all parties involved in tobacco promotion to adopt a responsible social position. These include cultural and welfare funds that receive donations from tobacco manufacturers, the advertizing industry, the film industry and opinion leaders who post on this theme on the internet. Many participants in the process have already, made an independent decision not to support the activity of the tobacco companies before any approval has been given to the proposal at State level.
«As part of an international network Fleishman-Hillard Vanguard adheres to internal policy not to work with tobacco brands, including their corporate social responsibility programs as all of them are geared to attract attention to tobacco brands», – Elena Fadeeva, General Director of Fleishman-Hillard Vanguard commented.