АКОS Wraps up Special Course for Students at HSE

The Russian Communications Consultancies Association (АКОS) delivered a series of lectures on the theory and practice of PR for 4th and 5th year students at the faculty of applied political science of integrated communications department at HSE.  The program was part of a special course from November to December, 2011,

Within the special course students attended a number of lectures and seminars on the following themes:

  • The structure of PR
  • Mutual relations with the mass-media
  • Organizing and carrying out special events
  • Corporate communications and corporate social responsibility
  • Financial communications and PR support of IPO and M&A bargains
  • PR support of B2C marketing
  • Crisis communications
  • Political PR in Russia and abroad
  • Theory and practice of public and mass-media performance
  • Management of reputation of Senior company leaders
  • Internal communications
  • Copywriting
  • Internet communications
  • Government relations, external relations and lobbying
  • Estimating the efficiency of a PR campaign

Within the special course the students listened to representatives from the following member agencies of AKOS:

  • Emerging Communications (EmCo)
  • Communication Group ‘Insiders’
  • ‘Mikhajlov and Partners’  agency
  • Communication Group ‘Nikolo M’
  • Communication Group ‘АGТ’
  • Integrated communications agencies ‘Comunica’ and ‘Fleishman-Hillard Vanguard’

Elena Fadeeva, chairwoman of АКОS, General Director of Fleishman-Hillard Vanguard commented: «We are glad to contribute to the vocational training development of future PR experts and to share theoretical and practical experience with students and graduates of HSE. During the special course АКОS students had a unique possibility to not only attend lectures by leading Russian professionals in the field of public relations, but also to put the knowledge they gained into practice in the seminars».

Sergey Zverev, Chairman of the integrated communications department of HSE, President of «PR Development Company» stated: «Only by actively involving players in the current communications market in the educational process are we able to influence the formation of modern professionals – these are people who not only know what technologies and tools exist, but also understand how they work in the new communication world».


The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment AKOS consolidates 31 first-rate Russian PR-consultancies, whose common market share exceeds 50 %. Collectively AKOS members employ more than 1500 PR specialists. www.akospr.ru

АКОS is the Russian division of the International Communications Consultancies Organisation (ICCO). Founded in 1988, ICCO consists of 28 national organizations and unites more than 1400 PR-agencies. All over the world ICCO membership is the standard indicator of an organization’s professionalism and the quality of its services.