Dave Senay, communication network CEO, on business development plans in Russia
Today Fleishman-Hillard took a majority interest in Fleishman-Hillard Vanguard which will serve as a hub in CIS countries. Fleishman-Hillard’s share in Fleishman-Hillard Vanguard is now 55%. Fleishman-Hillard Vanguard offers counsel in public affairs, corporate reputation management, financial and marketing communications, technology and healthcare, all integrated with digital and social media capabilities.
Dave, tell us about your global plans? Are you going to expand further in Russia?
Fleishman-Hillard Vanguard’s turnover has more than doubled since 2007 and we are planning further growth including expansion to the CIS countries. Our clients come from developing countries and we serve around 2/3 of our clients in multiple countries around the globe. This ratio is far better than it was 5 years ago.
As for your question about expansion in Russia we are already planning to open Fleishman-Hillard Vanguard offices in Minsk, Kiev and Almaty. And this is just the beginning. In 2012 we are targeting active expansion in the regions. Strengthening our ties with Fleishman-Hillard Vanguard is the result of our confidence in the agency’s management and our long-term business perspectives in Russia.
Where does your Russian team stand in comparison to FH offices in Europe or the US?
We have a lot of the same clients. In particular I’d like to point out WISE (World Innovation Summit for Education), which we organized on behalf of the Qatar Foundation in Doha, Qatar. Last year Russia participated in the summit for the second time.
Fleishman-Hillard Vanguard demonstrates positive and effective results, consulting with our clients in marketing communications, corporate reputation management and external relations in Russia and the CIS. The consultancy’s business results consistently outperform the market since the creation of our joint-venture in 2007.
Russia, as one of the BRIC countries, is a priority market for us. We are planning extensive expansion of our business there. Fleishman-Hillard Vanguard is becoming our hub for Russia as well as the CIS countries.
What is Fleishman-Hillard Vanguard’s position on the Russian market?
Fleishman-Hillard created a joint-venture with Vanguard PR in 2007. Since then we’ve recorded impressive results. If this growth tendency continues we’ll see Fleishman-Hillard Vanguard as the leading force in the market.
What are your thoughts on the status of the global PR market? How is the Russian PR market different compared to the rest of the world?
We are entering a golden age for public relations. Reputation is the key factor, influencing all forms of communications. I think public relations will demonstrate faster growth compared to the others.
Looking into the Russian PR market I can say it’s well developed but digital communications is one area which can bring even more growth.
During his 30-year career in public relations, Dave Senay has worked across multiple communications practices throughout several regions of the world. He joined Fleishman-Hillard in 1984 and served in various top-management positions including general manager of the St. Louis headquarters office; regional president for the Midwest, for Canada, and for Europe, the Middle East and Africa. In 2006 he became President and Chief Executive Officer of Fleishman-Hillard, the third in the firm’s 65-year history. He is a graduate of the Omnicom Senior Management Program, a multiweek curriculum presented jointly by the faculty of the Harvard School of Business and Babson College on behalf of Omnicom