In partnership with Starwood Hotels & Resorts, Fleishman-Hillard Vanguard communications agency, together with Elefante event agency, have organized a luxurious event to present the network’s fashionable hotels in Italy to the Russian mass-media, as well as Starwood’s key partners and customers in Russia. The reception took place at ‘Casta Diva’, a Moscow restaurant with an authentic Italian atmosphere.
Jacques Rossignaud, Regional Director of Marketing for Italy & the Central Mediterranean Region, Asad Ahmet, Director of Sales for Starwood Hotels & Resorts, Italy & the Central Mediterranean Region and Area Managing Directors of Starwood Italian Hotels took part in the event. They presented properties in the leading Italian destinations of Rome, Venice, Florence, Milan and Costa Smeralda and spoke about plans for the future development of this region.
The guests enjoyed cookery master classes, preparing risotto and ravioli under the leadership of creative and enthusiastic chefs from Hotel Danieli and St.Regis Florence, as well as tasting Ferrari and Antinori wines. Moreover, during the evening, everyone was able to take an Italian-style photo against a backdrop featuring the country’s legendary landmarks.
Full media support was provided by Fleishman-Hillard Vanguard. The agency’s team distributed information about the event in the media, coordinated work with journalists at the event and conducted a series of interviews with key speakers from Starwood Hotels & Resorts Italy. All organizational and technical support for the event was provided by the Elefante agency. They organized a banquet for 150 guests, set up workshops with Italian chefs, provided photos and videos and decorated the hall.
Starwood Hotels and Resorts Worldwide, Inc. is one of the world’s largest hotel companies. It owns 1103 properties in more than 100 countries employing over 154,000 people. The Starwood Hotels company owns, operates, franchises and manages hotels, resorts, spas, residences under such brands as St.Regis(r), The Luxury Collection(r), W(r), Westin(r), Le Méridien(r), Sheraton(r), Four Points(r) by Sheraton, Aloft(r) and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., which is one of the premier service developers, providing premium temporary rental apartments. For more information please visit www.starwoodhotels.com