Dave Senay Named Chair for Council of Public Relations Firms

The Council of Public Relations Firms, which features more than 100 of America’s leading PR firms, has named Dave Senay, Fleishman-Hillard’s president and CEO, its chairman for 2013.

Senay, who will begin his one-year term Dec. 1, 2012, currently serves on the council’s board and will chair its annual event — the Critical Issues Forum. Under Senay’s leadership, the council will focus on the importance of business ethics, as well as the industry’s role in social media, diversity and collaboration. The Council of Public Relations Firms aims to build the value of firms as strategic business partners.