Fleishman-Hillard Introduces First Class of China Masters Exchange Program

Fleishman-Hillard International Communications, a leading global strategic communications firm, announced the inaugural class of its China Masters Exchange program. The recipients, Chinese students will work in the agency’s offices in St. Louis, San Francisco and Washington, D.C. This initiative will fortify agency’s ability to serve clients in booming Chinese market

“The China Masters Exchange program is one of many initiatives we have implemented to fortify Fleishman-Hillard’s ability to serve Chinese enterprises locally and globally, as well as enhance cultural collaboration companywide,” said Dave Senay, president and CEO of Fleishman-Hillard. “I am impressed with the caliber of talent I see represented in this inaugural class of the China Masters Exchange program and look forward to the many outstanding contributions I know these talented young professionals will make to our firm and the industry at large.”

“This project isn’t only aimed at the realizing of corporate strategy in the fast-growing Chinese market, but also maintains the Fleishman-Hillard’s reputation as one of the most attractive employers in the industry. We wish success to all participants of the program and we are confident that it will demonstrate the successful results in the nearest future, “commented Elena Fadeeva, General Director of Fleishman-Hillard Vanguard.

Launched in conjunction with Fleishman-Hillard’s Global China Practice, the China Masters Exchange focuses on identifying and nurturing Chinese students who are seeking careers in communications. Incubating high-potential Chinese students in Western business hubs will help these individuals fast-track their careers by working with senior public affairs and corporate communications counselors. After a year of on-the-job training in the United States, these “China Masters” will transfer to the firm’s China operations, where they will be uniquely equipped to contribute a global perspective.

The program is open to Chinese-speaking students studying abroad and provides recipients US$5,000 scholarships for their final semesters at partner universities. Additional information is available at Fleishman-Hillard’s Global China Practice.