The BlueCurrent Group has launched in Beijing, marking the formal entry of the specialist agency into the mainland China market. The launch further expands the reach of BlueCurrent — a member of the Fleishman-Hillard family of brands — which entered the Asia Pacific market in 2006. Starting in Japan to offer influencer marketing services, the group’s footprint expanded in 2011 with the establishment of BlueCurrent in Hong Kong.
BlueCurrent combines insight and intuition to help prominent individuals, companies and organizations manage their reputations and strengthen their brands. With its focus on marketing communications, brand-building campaigns and crisis management, BlueCurrent operates successfully in the sweet spot where social media, search and public relations converge. For example, BlueCurrent Japan, which has more than doubled revenues in the past three years, has been described as a “thought leader in digital and word-of-mouth marketing” by The Holmes Report, one of the industry’s most influential publications.
In Beijing, BlueCurrent combines a powerful mix of advanced search engine and social media strategies with traditional communications to offer clients a range of offline and online services. Specialized capabilities include: Brand communications, Crisis management, Consumer marketing via Web-based channels, such as micro-blogging, Reputation and brand perception monitoring, Search engine results improvement/optimization, Media relations and publicity management, Content creation and distribution, Influencer identification and tracking, Community management.
Lynne Anne Davis, Fleishman-Hillard’s president for Asia Pacific, said: “Companies talk about embracing digital and social media, but they need more understanding as to how to execute integrated strategies that get real business results. Our BlueCurrent agencies in Japan and Hong Kong have already provided influencer marketing solutions for many customers and have earned exceptionally good reputations. We aim to bring these complementary services to the mainland, the world’s biggest Internet market, with the extension of BlueCurrent.”
Li Hong, president of Fleishman-Hillard in China, added: “Expansion of BlueCurrent’s deep insight and rich experience in brand communications, crisis management and consumer marketing via Web-based channels – such as blogging, micro-blogging, social network sites and emerging social media tools – will further enrich our products and services and boost our capacity for helping customers manage challenges in an era shaped by constantly evolving changes and opportunities.”
Elena Fadeeva, General Director of Fleishman-Hillard Vanguard: «Developed Asian markets are very attractive for the PR industry participants, cause they demonstrate actively growing demand of local companies in promotion and use of advanced technology to realize their goals. We are confident that the professionalism and productive approach of the agency BlueCurrent will allow them to provide the high-quality service to their customers and will contribute to the success of Chinese companies in both domestic and foreign markets. ”
The BlueCurrent Group is a network of agencies, wholly owned by Omnicom Group and a sister agency of global communications company, Fleishman-Hillard, that helps individuals and organizations protect, manage and grow their reputations and build more lasting social currency.
The BlueCurrent Group offers the values and personal dedication of an entrepreneurial organization, with access to a diverse network of PR practitioners, analysts and digital specialists in over 80 offices around the world. To learn more about The BlueCurrent Group, visit the agency’s website at www.bluecurrentgroup.com.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.