During the special annual exhibition Advertising 2012, the first professional forum entitled ‘The Matrix of Russian Advertising’ took place. It featured extraordinary performances from experts and useful learning tools. The participants discussed the main aspects of advertising market development in Russia and the CIS countries, including the hire of the qualified personnel and staff corporate development. A number of recommendations and practical tools for this area were suggested by Daria Sudakova, Talent Development Manager at Fleishman-Hillard Vanguard.
During her speech, Daria presented the basic principles of recruitment in consulting, highlighting their advantages and disadvantages, and introduced to the audience the practice of staff development within the agency on the basis of methodologies used by Fleishman-Hillard Vanguard. “Modern HR trends in consulting include a proactive approach to attracting talent, taking into account generational differences in terms of motivation and a personal approach to the career development of high-potential employees”, – said Daria Sudakova.
‘The Matrix of Russian Advertising’ forum is a new platform for advertising industry professionals, combined with a professional exhibition. The forum is an integrated three-day event consisting of conferences, seminars, master classes, shows, discussions of international advertising contests, exhibit presentations and other practical activities covering all of the latest trends in the field of traditional and innovative advertising. The forum’s target audience is professionals of traditional and new advertising channels, executives and directors of advertising and the promotion of Russian companies.