The Russian Communications Consultancies Association (АКОS) has launched a special course at St. Petersburg State University (SPSU). The first lecture was given by Maria Krasilnikova, Director of Communications and External Relations at Fleishman-Hillard Vanguard. The special course was established as part of the recent partnership agreement between the Association and SPSU. It will take the form of creative studios for 4th year students of the “Public Relations in Business” Department of the Applied Communications Faculty throughout the year.
For several years, AKOS has been actively promoting the development of PR education in Russia. Exclusively for St. Petersburg State University, an AKOS expert working group on educational projects has developed a unique course aimed at enhancing students’ practical training.
During the course, leading executives from AKOS member PR agencies will read classes on topics of corporate communications, marketing communications, communication with the public authorities, social communications, financial communications, digital communications, reputation management of top officials, evaluation of PR campaigns and others. Elena Fadeeva, Honorary Chairman of AKOS, Head of the working group on educational projects of AKOS will supervise the educational process.
The Russian Communications Consultancies Association (АКОS) was founded in 1999 as a fundamentally new type of union for the Russian public relations market and has united the most respected and reliable independent players in Russian PR. At the moment AKOS consolidates 31 first-rate Russian PR-consultancies, whose common market share exceeds 60 %.
AKOS is the Russian division of The International Communications Consultancy Organization (ICCO). Founded in 1988, ICCO comprises national trade associations in twenty-eight countries. Collectively, these associations represent over 1,400 PR firms. Around the world ICCO membership is recognized as an indicator of the organization’s professionalism and the high quality of its services.
St. Petersburg State University is the oldest university in Russia, founded in 1724. In its 288 years St. Petersburg State University has secured the right to be named as one of the best universities in Russia: Rich history, wide research, active development and innovation allow SPSU to be at the forefront of Russian science.
Today in St. Petersburg University there are more than 30 thousand students at 24 faculties, with 13 thousand employees. Nearly 6,000 teachers work at 304 chairs (including 1,500 PhDs, nearly 3000 candidates and more than 40 academicians of state academies). The university has everything to educate, entertain and promote scientific research: The rich Scientific Library of M.Gorky, research institutes, museums, a large university publishing house, a university choir, clubs (from rugby and orienteering to the ‘Ingria’ student exploring society) and much more.