As a part of a long-term partnership with General Motors in Russia, Fleishman-Hillard Vanguard communications agency provided PR support for the Opel, Cadillac and Chevrolet brands at the press day of the Moscow International Automobile Salon, which was held at the “Crocus Expo” International Exhibition Center.
A series of interviews with company’s top management was organized during The press day at the Opel, Cadillac and Chevrolet stands. There were more than40 planned and over 20 additional interviews held at the site with Fleishman-Hillard Vanguard’s support.
The corporate press, radio and TV speakers were Tim Lee, GM production Vice President and GMIO President, Ed Velburn, GM Global Design Vice President, Alfred Rieck, Opel/Vauxhall Vice-President of Marketing, Sales and Aftersales services, Jim Bovenzi, President and Managing Director of GM Russia and CIS, Malcolm Ward, Chief designer of GM Europe, Alexander Moinov, Managing Director of Chevrolet Russia, Andrey Kolosov, Cadillac Russia Marketing and Sales Director and Jeffrey Glover, GM-AVTOVAZ General Director.
For the first time in the history of the Moscow Automobile Salon, General Motors held a worldwide premiere and introduced the new Opel Astra sedan.
In 2011, GM signed a contract with the Ministry of Economic Development of the Russian Federation for a$ 1 billion investment in the company’s operations in Russia over the next five years. This step demonstrates how important the Russian market is for GM.
Elena Fadeeva, General Director of Fleishman-Hillard Vanguard said: «We are very happy with our long-term relationship with General Motors. We are extremely pleased to work with such a professional team and such exciting brands.”
Fleishman-Hillard Vanguard provides a full range of PR services for General Motors in Russia.
General Motors (NYSE: GM, TSX: GMM) and its partners produce vehicles in 30 countries. The company is a leader in the automotive market, the largest and fastest growing in the world. GM owns brands such as Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. The company has been working in Russia since 1992 with the brands Chevrolet, Opel and Cadillac. GM also has its own production facilities: The GM Cars – factory, which was opened in 2008 in St. Petersburg and GM-AvtoVAZ, a joint venture in Togliatti which was created in 2001. They also operate assembly lines in the “Avtotor” plant in Kaliningrad. In 2011, more than 243 thousand cars were sold in Russia. Chevrolet has been the most popular foreign brand in Russia since 2007. In 2011173,484 Chevrolet cars were sold and from January to August 2012 – 135,497 were sold. Additional information about the company and its divisions is available at the website www.generalmotors.ru.