Starwood Hotels & Resorts Worldwide Have Premiered the New W Hotel, Singapore

The Fleishman-Hillard Vanguard agency organized a press tour for the leading Russian media at the opening of the first W Hotel in Singapore. The press event took place as part of a collaboration with Starwood Hotels & Resorts. W Singapore – Sentosa Cove is located on Sentosa, the city’s most glamorous island, only minutes away from downtown Singapore. Designed by London-based architects WATG and renowned design firm Rockwell Group, W Singapore has been inspired by the buzzing energy of the city and by Sentosa’s tropical landscape.

Adjacent to the 228 W-branded residences, the hotel offers a fully integrated lifestyle experience, featuring 240 guest rooms and suites, two signature restaurants, a destination bar, the W Lounge experience, a wet pool deck and bar, the Away Spa, as well as conference facilities and the Great Room hall for large-scale events. W Singapore – Sentosa Cove marks the W brand’s 43rd hotel worldwide, and the seventh W Hotel in the Asia Pacific region.

During the tour the journalists, along with other evening guests, enjoyed a global line-up of emerging DJs, cutting-edge performance acts, pulsating music and bold fashion. The premier welcomed superstar DJ Mark Ronson, flown in from the UK especially for the event, who spun his famous beats throughout the night.

Today Starwood Hotels & Resorts are shaping the cityscape of Singapore with four hotels. They are Sheraton Towers Singapore (Sheraton), The St. Regis Singapore (The St. Regis), The Westin Singapore Marina Bay (Westin) and the recently opened W Singapore – Sentosa Cove (W).

PR support for Starwood Hotels & Resorts in Russia is provided by public relations agency Fleishman-Hillard Vanguard.


About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc is one of the leading hotel and leisure companies in the world with 1,112 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation ownership resorts. For more information, please visit www.starwoodhotels.com.