AKOS has Finished the Course of Lectures for Philosophy Students at MSU

The Russian Communications Consultancies Association (АКОS) has finished the «Features of modern public relations» course of lectures for 3rd year students studying Public Relations at the Philosophy Faculty of Lomonosov MSU. This special course was developed by an AKOS educational projects working group led by Elena Fadeeva, General Director of Fleishman-Hillard Vanguard.

The course provided the students with 14 lectures on the following themes: Introduction to the profession; variety of PR organizations; reputation management of top officials; political consulting; marketing communications (brand PR); promoting high-tech products; digital communications and social media; assessment of PR campaigns; financial communications, crisis communications, government relations; theory and practice of successful presentations (for public and for media); media Relations and event management.

Speakers included top managers from member agencies of AKOS and Directors of Marketing and PR from the following large international companies: Wimm-Bill-Dann, VimpelCom, Comunica, Em-Co, Fleishman-Hillard Vanguard, Insiders, Niccolo, Reichlin and Partners.