The Russian Communications Consultancies Association (AKOS) has finished the “Public Relations” course of lectures for 4rd year students studying Integrated Communications at the Faculty of Applied Political Science at National Research University – Higher School of Economics. The course was launched in January, 2013 and continued till March, 2013. Special course had been developed by an AKOS educational projects working group led by Elena Fadeeva, General Director of Fleishman-Hillard Vanguard.
Within the special course students attended a series of lectures and seminars on the following themes: structure of PR, media relations, marketing communications, corporate communications and corporate social responsibility, internal communications, digital communications, organization and realization of special events, project management, corporate reputation management , crisis communications, reputation management of top officials, copywriting, assessment of PR campaigns.
Speakers included top managers from member agencies of AKOS: Reichlin & Partners, Social Networks, Fleishman-Hillard Vanguard, Insiders, Ketchum Maslov, PR Partner, SPN Ogilvy.