The Design and Advertising Exhibition, which has become a vital place for leading industry representatives to meet, was held in Central Artist House. The exhibition was dedicated to various aspects of the advertising industry, ranging from the communication process to design projects.
Maria Vakhmistrova, Senior Communications Manager for Fleishman-Hillard Vanguard, made a presentation during PR Technology Day, which is the traditional part of the exhibition dedicated to the application of the various PR tools and PR market development. The speaker presented a report called PR Education:From Theory to Practice.
During her presentation Maria Vakhmistrova spoke about projects undertaken by the work group on AKOS educational projects, which, under the leadership of the General Director of Fleishman-Hillard Vanguard, Elena Fadeeva, has been actively engaged in activities for several years. The efforts of the work group are aimed at enhancing student understanding of modern communication processes, that include practical sessions and master-classes with industry leaders in Russian Universities. During the last year the special courses designed by the AKOS work group were held at the major Russian Universities, such as Moscow State University, High School of Economics, and Saint-Petersburg State University. This contributes to the students’ understanding of the profession and the development of PR education as the whole.