Fleishman-Hillard Vanguard has supported the launch of a unique internet project – a coaching web site dedicated to the world-famous diet by Pierre Dukan. A press-briefing was held with the support of the agency. Guests included editors and journalists from major Russian publications. During the event the journalists had a chance to personally meet the author of the diet, Pierre Dukan, as well as ask him questions about his method and about the new internet-coaching project.
Pierre Dukan is a world-famous dietician, who developed a unique diet. Among its adherents are numerous stars including Jennifer Lopez and Penelope Cruz as well as millions of ordinary men and women. Besides the Dukan diet itself the project includes innovative internet-coaching for those who want to lose weight using this method. The specialized service www.dukan.ru, which was launched in Russia, allows its users to get individual instructions on nutrition and observation from a personal dietitian during the long period of weight loss– from the very beginning to sustaining a stable weight.
The Fleishman-Hillard Vanguard agency provided full organizational and media support to Pierre Dukan’s team, in particular holding a press briefing including conferences and personal interviews and providing photo and video media outputs. The event marks the start of a long-term collaboration between the agency and the international nutrition expert.
Elena Fadeeva, General Director of Fleishman-Hillard Vanguard, says “A significant part of the activities of the Fleishman-Hillard Vanguard agency are projects aimed at supporting a healthy lifestyle, beauty and longevity. Our specialized healthcare practice has solid expertise in consulting and the promotion of products and services in this segment and we are always glad to expand it.”