FleishmanHillard has promoted Massimo Moriconi to lead its Milan office. Moriconi will assume responsibility for the firm’s business in Italy and will join FleishmanHillard’s EMEA management team.
During the past 15 years, Moriconi, who joined the agency in January 2011, has acquired experience in a broad communications portfolio, including specialisation in brand marketing, crisis communications and public affairs. A highly versatile, driven and personable communicator, he has a professional background that covers agency, broadcast media (Mediaset), institutional (United Nations) and foreign affairs experience (Italian Government in Brazil).
Moriconi, who was educated both in Italy (universities of Pavia and Bologna) and abroad (UK, France and Spain), speaks four languages in addition to his native Italian and is an avid sports fan.
John Saunders, regional president of Europe, Middle East and Africa: “It gives me immense pleasure to give recognition to Massimo’s obvious contribution to FleishmanHillard and offer him the responsibility he so clearly deserves. Massimo has the precise combination of experience and personality to drive our Italian and international client base, and he knows his way around our profession and network, understands what clients need and can drive the Italian market.”