Elena Fadeeva, General Director of FleishmanHillard Vanguard will join the jury of the international Bulgarian PR prize BAPRA Bright Awards.
BAPRA Bright Awards was established by the Bulgarian Association of Public Relations Agencies in 2010 in order to support the development of the PR industry in Bulgaria. The contestants get the opportunity to demonstrate their achievements on the Bulgarian market and get acquainted with the best practices from around the world. The awards’ jury is composed of experts from the global communications industry, while the winners are recognized by the leaders of European PR market.
Elena Fadeeva enters the jury for the third consecutive year. She will evaluate the entries and choose the most creative and successful ones. Each year the jury members view more than 60 entries, submitted within 6 categories: Sustainable Development Campaign, Special Event of the Year, Innovative Campaign of the Year, Campaign conducted by the Internal PR Division, Communication Campaign of the Year and Agency of the Year.
The objective of the Bulgarian PR association’s (BAPRA) is to support and strengthen the role of PR in benefiting the development of a modern socity. It is realised through the development of common platforms to exchange best practices, as well as through increasing and preserving high ethical standards in the PR profession and through coordinating efforts for PR development in Bulgaria. BAPRA aspires to improve the partnership between the PR business and the state and to build relations with local authorities in Bulgaria, academic circles, businesses, civil organizations and the media.
The BAPRA Bright Awards were established in year 2010 and have been recognized as the only contest which not only highlights top achievements in the area of communications on the Bulgarian market, but also provides PR specialists with an opportunity to compare and share their success with the best practices worldwide. The BAPRA Bright Awards gives a unique chance to PR agencies in Bulgaria to assert a leadership position in the European market.