FleishmanHillard President and CEO Dave Senay has received the 2014 Individual Achievement SABRE Award.
The honor, presented by industry publication The Holmes Report, noted Senay for his success in refreshing FleishmanHillard’s brand, chairing the Council of PR Firms and investing in initiatives that help companies reach audiences through all communications channels. In addition, the agency’s brand refresh (PR Agency Marketing) and online propertyFleishmanHillard TRUE (Thought Leadership in PR) are finalists, joining 10 of the agency’s client campaigns to be shortlisted, representing work for Abbott, Abbvie, AT&T, Citi, Connecticut Office of Tourism, EA Sports, Home Instead Senior Care and National Mango Board. Senay will receive the SABRE Award at the annual award ceremony, to be held May 6 in New York City. The annual awards recognize the industry’s exceptional campaigns, agencies and people.
SABRE awards are bestowed annually for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation management categories, Silver SABREs recognize the best programs in specific industries, and Bronze SABREs recognize excellence in technical aspects of communication. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive Web site. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.