Marina Yarovikova, Head of FleishmanHillard Vanguard’s Healthcare Practice led a conference session at the 9th National Forum on Improving Business Processes “Internal Communications for Business 2014”.
Head of the Healthcare Practice at the communications agency FleishmanHillard Vanguard Marina Yarovikova took part in the conference “Internal Communications for Business 2014″ organized by Global Forum LLC.
Marina moderated the panel session on “How to Measure the Results of the Communications Campaign”. In the framework of an interactive discussion, the participants discussed measuring the effectiveness of internal communications, including their impact on business and employees, as well as the feasibility and possible methods of such measurements.
Marina Yarovikova said, “The National Forum on Improving Business Processes is an excellent platform for exchanging professional experience and building partnerships with the major national companies. I am very happy to participate in this conference, especially since leading its most dynamic part is also very exciting. ”